February 11, 2019
How UpSkill Houston Uses Video to Recruit Its Future Workforce
"My Life As a Rigger" features Jacobs rigger Matthew Petrou
Employers in many industries today are anxious to know where their future workers are coming from. This is a particular problem in less “sexy” traditional industries, like construction, manufacturing and energy. Smart leaders continue to build relationships with schools that can ultimately supply applicants for hard to fill jobs.
But, reinventing the talent pipeline in industries where retiring Baby Boomers are creating major skill shortages, isn’t just a matter of letting schools know you’re ready to hire their graduates. Companies and regional workforce initiatives have got to build awareness and demand among students (and their parents) for the great career opportunities they have to offer. Building interest in these traditional jobs takes time and creative effort.